11.05.2026 13:30–15:00 Uhr
Die Anmeldefrist für diese Veranstaltung ist leider schon vorbei.Dynamic pricing, flat-rate models, overbooking — widely discussed, occasionally tested. But what actually works in the context of orchestras and concert venues?
The session opens with a concise overview of current sales and marketing approaches: which models are relevant, what experiences exist so far, and what might be transferable to your own organisation.
This is followed by a deeper dive into the implementation of dynamic pricing at Müpa Budapest, where such strategies have been in use for several years.
The session concludes with an open discussion: what can be learned from these examples — and what does this mean in practice for your own work?
Ort
Auditorium A (im EG)
ReferentInnen
Anna Kleeblatt, Geschäftsführerin, AK. Culture. Marketing, Sales, Service
Anna Kleeblatt ist seit mehr als 10 Jahren selbständige Unternehmensberaterin und Coach für Kulturbetriebe. Ihr Schwerpunkt sind die Themen Marketing, Sales und Service. Anlässlich der Digital Lectures „Kulturbauten der Zukunft“ befasst sie sich seit 2021 intensiv mit den künftigen Anforderungen an die bauliche Infrastruktur von Kulturbetrieben. Sie ist im Vorstand der Stiftung Kulturzukunft Bayern und der Stiftung Konzerthaus München.
Bence Marosi is the CEO and co-founder of DynamO Pricing, a technology company focused on dynamic pricing and revenue optimisation for the ticketing and live entertainment sector. He works with cultural organisations, sports teams, festivals, venues and live event organisers across Europe, the UK, the US and Canada, helping them implement data-driven pricing strategies and automated software solutions that balance revenue growth with audience accessibility.
With a background in engineering and experience in business, Bence has led DynamO’s development into a growing international player. His work spans product development, market expansion, partnerships, product launches and strategic direction, with a strong focus on bringing practical, scalable solutions to market.
At conferences, Bence shares real-world case studies and insights from ongoing projects, offering a pragmatic perspective on how dynamic pricing can be applied effectively across different areas of the live entertainment industry.